Terms and Conditions
- Introduction & Acceptance of Terms
- Explain that using the website or engaging your services means the user agrees to these terms.
- About Shilpas DigiHub
- Briefly describe your business and the digital marketing services you provide.
- Services We Provide
- SEO
- Google Ads
- Meta Ads
- Social Media Marketing
- Content Marketing
- Lead Generation
- Website/landing-page optimization
- Analytics and reporting
- Service Scope & Deliverables
- Clearly explain that deliverables, timelines, platforms, and responsibilities will depend on the agreed proposal/package.
- Client Responsibilities
- Client must provide accurate information, content, access credentials, approvals, and required materials on time.
- Delays in providing information or approvals may affect project timelines.
- Fees & Payment Terms
- Service fees
- Payment schedule
- Advance payments
- Taxes, if applicable
- Late-payment conditions
- Advertising budget should be clearly separated from agency/service fees.
- Google Ads & Meta Ads
- Advertising spend is separate from your professional fees.
- Campaign performance can vary based on competition, audience, budget, market conditions, and platform algorithms.
- You should avoid guaranteeing a specific number of leads, sales, clicks, or conversions.
- SEO Disclaimer
- SEO results and rankings cannot be guaranteed.
- Search-engine algorithms and ranking factors can change.
- Results depend on competition, website condition, industry, content, authority, and other factors.
- Content & Creative Approval
- Explain the client approval process.
- Once approved/published, responsibility for client-provided claims, facts, trademarks, images, or materials should be addressed.
- Intellectual Property
- Clarify ownership of:
- Website content
- Graphics
- Ad creatives
- Copywriting
- Reports
- Client-provided materials
- Specify when ownership transfers, if applicable.
- Third-Party Platforms & Tools
- Your services may depend on Google, Meta, LinkedIn, hosting providers, analytics tools, CRM systems, etc.
- Changes, outages, restrictions, suspensions, or policy decisions by third parties may affect services.
- Confidentiality
- Both parties should keep confidential business, customer, campaign, financial, login, and other sensitive information private.
- Data & Privacy
- Refer users to your Privacy Policy for information about collection and use of personal data.
- Communication & Approvals
- Define approved communication channels.
- Mention expected response/approval timelines where appropriate.
- Cancellation & Termination
- Explain how either party can terminate the engagement.
- Include notice requirements and treatment of outstanding payments.
- Refund Policy
- Clearly state whether service fees, advertising budgets, advance payments, or completed work are refundable.
- Make the policy consistent with your actual business practices.
- Limitation of Liability
- Explain reasonable limits on responsibility for indirect losses, lost profits, platform outages, algorithm changes, or circumstances outside your control.
- This section should be legally reviewed before publishing.
- No Guaranteed Results
- State that marketing is performance-driven but outcomes cannot always be guaranteed.
- Force Majeure
- Cover events outside reasonable control, such as major technical failures, natural disasters, internet outages, government actions, or third-party platform disruptions.
- Changes to Terms
- Explain that you may update the Terms & Conditions and will publish the revised version on the website.
- Governing Law & Jurisdiction
- Specify the applicable jurisdiction for your business. Since you’re operating in Pune/Maharashtra, have a lawyer confirm the appropriate wording and jurisdiction.
- Contact Information
- Business name
- Phone
- Website
- Business address/location
